Psycho at the DeMille Theater
”Psycho” opened in New York City at the DeMille Theater (and the Baronet) on Thursday June 16th 1960.
The DeMille Theater was located on Broadway and 47th Street. The theater was originally known as the Columbia which opened in 1910 as a burlesque house. In 1930, the Columbia was gutted and basically a new theater was built and when opened was called the Mayfair. The Mayfair was owned by Walter Reade who leased the theater to RKO. RKO eventually sold the lease to the Loew’s Corporation. When Loew’s lease expired the theater was leased to the Brandt organization. Around 1960, the Reade family took over management of the theater and renamed it the DeMille. “Psycho” was one of the first films to open at the theater under its new name. The theater was eventually turned into a triplex and renamed the Embassy 234, under new ownership. The Embassy 234 was one of the last movie theaters to survive on Broadway closing sometime around late 1998 or early 1999.
Below are some photo of the DeMille theater through the years.
RKO Mayfair (the Palace and the Loew’s State theaters are also seen in this photo).
Mayfair Theater 1954
Mayfair Theater 1955 (on the right is the RKO Palace)
DeMille Theater 1965
Embassy 234 in 1993